How to Run Ads That Actually Make Money

If you think media buying is just about running Facebook Ads, think again.

The game has changed.

Today’s top media buyers aren’t just managing ad accounts—they’re driving business strategy. They know that great ads don’t create success. They reveal it.

In The Art of Modern Media Buying, Landon Poburan pulls back the curtain on what actually drives profitability in today’s ad landscape. It’s not tactics. It’s not pressing buttons inside Facebook Ads Manager. It’s about mastering strategy—the kind that future-proofs your career against algorithm shifts, rising ad costs, and AI-driven automation.

Inside, you’ll discover:

• Why ad performance is simply a reflection of deeper business fundamentals—and how to fix what’s actually broken.
• The pyramid of profitability—why media buyers must go beyond traffic and understand offers, branding, and economics.
• How to protect yourself from burnout, client churn, and the dreaded 7-day workweek that plagues ad buyers everywhere.
• Why AI and automation won’t replace you—unless you stay stuck in an outdated playbook.
• How to move beyond just managing ads and step into the role of a high-impact strategist.

This isn’t just another book about Facebook Ads. It’s a career-altering shift in perspective for media buyers, agency owners, and entrepreneurs who refuse to be left behind.

If you’re ready to escape the endless grind of ‘ad tweaking’ and step into the role of a modern marketing strategist—this book is your roadmap.