How I Built 9 Revenue Streams Using Substack (Without Burning Out)

Learn how to turn the content you’re already writing for X, LinkedIn, or email into an owned-audience engine that grows your authority and revenue—without the hustle.

My life changed in April 2024.

I wrote one post on Substack. Nothing fancy. Just words on a screen addressing a specific problem my audience was facing.

The post didn't go viral. No algorithm picked it up. It sat there with zero engagement—no likes, no comments, no shares.

But someone read it.

They binged my other content. They reached out. They referred me to two clients who hired me.

That single "failed" post has now generated over 6-figures in revenue.

This taught me something crucial: I'd been playing the wrong game entirely.

Let me ask you, does this sound familiar?

Maybe you're posting daily on LinkedIn, dropping insights on X, sending regular emails to your list.

You're doing "all the right things" for building your personal brand.

But despite all the effort—the professional photo shoots, the Canva graphics, the constant posting schedule—you're business isn’t growing. And you realize...

Your followers? You can’t take them with you.

One algorithm change can kill your reach.

Every post is sent into the void.

Meanwhile, you're burning out trying to keep up with:

• Posting across multiple platforms.
• Professional photo shoots and Canva designs.
• Video editing, thumbnails, and constant content production.
• Algorithm changes that tank your visibility overnight.
• Engagement groups just to get basic reach.
• The endless hustle of "showing up" everywhere.

Every platform shift threatens everything you've built. You don't actually own your audience.

And honestly? You're exhausted.

For years, I tried everything to build a personal brand.

I was on Twitter, LinkedIn, TikTok, and had three different blogs. Three podcasts with over 200 episodes recorded. YouTube channels. Professional photo shoots. Design teams. Video editors.

I’ve managed $15 million in paid advertising for clients, scaling businesses from $20K to $175K per month, but I couldn't crack my own personal brand.

The burnout was real. My counselor started comparing me to patients taking 6-12 month sabbaticals just to recover from chronic exhaustion.

That's when I realized something had to change.

The platform that opened my eyes.

While everyone else was chasing likes and shares on platforms owned by Elon and Zuck, I discovered something different.

Imagine if every Twitter, LinkedIn, or Instagram follower was actually an email subscriber.

Imagine if every post you wrote had a shot at ranking organically in Google and getting discovered in ChatGPT results.

Imagine if your content landed directly in people's inboxes every time you hit publish.

Imagine if your audience could recommend you to their followers, creating compound growth.

And imagine if you could do all this while working 4-6 hours a day instead of grinding 12-hour days.

This isn't a fantasy. This is exactly what I built using Substack.

A place where relationships matter more than reach. Where depth beats virality. Where you actually own your audience.

The consensus among creators making the switch: the vibe is different.

Introducing: The Unhustled Substack Growth Workshop

The step-by-step system I used to build 9 revenue streams through strategic writing—without the burnout.

This isn't another course promising overnight success or viral growth hacks.

This is the exact system I used to go from chronic burnout to building a profitable business working 4-6 hours a day, fueled by nothing more than a daily writing practice.

Here's what you'll discover.

Stop building audiences someone else controls and create an owned audience you can export and take anywhere—no more algorithm anxiety or platform dependency.

Transform your existing content into a 90-day Substack calendar using work you've already created on LinkedIn, Facebook, X, or email—your first month is practically written for you.

Build genuine authority through long-form content that ranks in search engines and positions you as the go-to expert in your field.

Create multiple revenue streams from a single writing practice—I'll show you the exact 9 streams I built and how they compound over time.

Work less, not more by focusing on prioritization over productivity and building systems that scale without your constant presence.

Exit the hustle culture while still growing your business through radical incrementalism and sustainable practices.

Learn my 'Minimalist Monetization' system.

Here's how it works:

Phase 1: Foundation - Set up your publication like a website, not a social media profile. Optimize for conversions from day one.

Phase 2: Automation - Build email sequences that seamlessly transition readers into customers without hard selling.

Phase 3: Input - A 30-minute writing practice that fuels everything else. This becomes your traffic, your content creation, and your product development all in one.

Phase 4: Scaling - Grow through economics (more offers) or reach (more people) without adding complexity or stress.

The beautiful part? Once phases 1 and 2 are set up, phase 3 maintains everything. Your daily writing becomes the engine that drives leads, sales, and opportunities.

Here's a sneak peek at what's inside the workshop.

The Complete Minimalist Monetization Loop - The exact 4-phase system I use to generate passive income from a daily writing habit.

Content Transformation Framework - How to pull your top-performing LinkedIn and X posts and transform them into 90 days of Substack content in under an hour.

The 5 Levels of Substack Growth - From beginner to expert mode, with clear criteria for when and how to level up without burning out.

9 Revenue Stream Breakdown - The exact revenue streams I built using free content that allowed my wife to quit working and go back to school.

Anti-Hustle Growth Plan - How to commit to sustainable growth over 6+ months instead of chasing quick wins that lead to burnout.

Foundation Optimization - Setting up your publication, strategic link implementation, email optimization, and monetization infrastructure.

Minimal Viable Habits - How to shrink your writing practice to the smallest possible form so it's impossible to fail, even on your worst days.

Common Mistake Prevention - The 5 biggest mistakes I see Substackers make and how to avoid them from the start.

Who this is for:

You're already creating content somewhere—LinkedIn, Facebook, X, email lists, or other platforms—but you're tired of Elon and Zuck.

You want to escape the constant posting, algorithm chasing, and hustle culture of traditional social media.

You're willing to commit to a longer-term approach (6+ months) instead of looking for quick fixes.

You value building genuine relationships and authority over viral moments and vanity metrics.

You want to work less while building more—prioritization over productivity.

You're either a service provider, coach, consultant, course creator, or expert-based business looking to build a lifestyle-first business.

Who this is NOT for:

You're looking for overnight success or viral growth hacks.

You want to keep building your business entirely on social media platforms.

You're not willing to commit to consistent writing (even 30 minutes a day feels like too much).

You're expecting to make $10K/month in your first 90 days.

You want prescriptive, step-by-step instructions without room for your own path and experimentation.

Why I'm sharing this now?

Two years ago, I had no idea I'd be here. This workshop exists because of the natural evolution of being present on Substack and building genuine relationships.

I've managed $15 million in paid advertising. I've scaled clients’ businesses to $175K/month. I understand traditional marketing.

But this approach—building through writing, focusing on relationships over reach, prioritizing sustainability over speed—this has been more fulfilling and profitable than anything I've done before.

I'm sharing it because I know there are others like me who are tired of the hustle but still want to build something meaningful.

This is for you if you believe:

Growth without burnout is possible, even if it takes longer.

Building genuine relationships matters more than vanity metrics.

You can escape hustle culture without sacrificing your business goals.

Consistency beats perfection, every single time.

Your words can be enough—you don't need to dance, create thumbnails, or hire design teams.

You're willing to play the long game for sustainable results.

Now, the investment: Pay What You Want $27

This is less than most people spend on a month of Canva Pro and scheduling tools—and this actually builds something you own.

This is a system you can use for years to build sustainable revenue streams.

Compare that to:

• $2 - 5 per lead in paid advertising.
• $1,500+ for a professional photo shoot and design package.
• $2,000 - 5,000+ for a social media team or ghostwriter.
• Countless hours of your life creating content that disappears into the algorithm

This workshop pays for itself if it helps you gain just a handful of quality subscribers or land one new client.

For a limited time, you can pay what you want.

Frequently asked questions.

Q: I'm already successful on LinkedIn/X. Why should I start over on Substack?

A: You're not starting over—you're taking your existing content and giving it new life on a platform you actually own. Plus, most successful creators are diversifying anyway.

Q: How long before I see results?

A: This isn't a get-rich-quick system. I gained only 30 subscribers in my first 6 months. Real results typically happen 6-12 months in. This is about building something sustainable, not fast.

Q: Do I need to be a good writer?

A: You need to be willing to write consistently. Skill improves with practice. If you can post on LinkedIn or send emails, you can do this.

Q: What if I don't have existing content?

A: The principles still apply. You'll start creating from day one using the frameworks I provide, but it may take a bit longer to build your content library.

Q: Is this just about making money?

A: No. The ROI for me included business opportunities, relationships, speaking engagements, and personal fulfillment. Money is just one benefit of building an owned audience on Substack.

Get instant access

Click the button below to join the Unhustled Substack Growth Workshop.

P.S. - Your biggest enemy isn't AI. It's burnout.

Sean Cannell said it well: your biggest enemy is not AI. It is burnout.

I've been there. The counselor comparing me to patients taking 6-12 month sabbaticals. The chronic exhaustion from trying to keep up with every platform, every trend, every "best practice."

This system saved me from that path. It allowed me to build something bigger while working less.

If you're tired of the hustle but still want to grow, this is your alternative path.

The workshop is available now. The choice is yours.